You can use an address verification service to check your customers' addresses and make sure that they're really who they claim to be. This service checks the numeric portion of an address to verify that the address belongs to the person listed on the credit card. It compares the house number with the ZIP code and returns an AVS code if the two match. If the ZIP code is not the same as the address, you'll receive an AVS code of A.
There are several address verification service providers for Salesforce. Nonprofit Success Pack is a solution that enables organizations to verify addresses in Salesforce. It supports three different address verification APIs. For this solution to work properly, you need to set up an Organisational or Household Account model. It is not possible to use address verification in 1-to-1 or individual "bucket" account models.
An AVS check can also be performed when the credit card number of a customer does not match the address on file at the card issuer. If the cardholder's address is different from what is on file with the credit card issuer, the AVS response code can be used to identify the fraudulent transaction and make an informed decision on whether to authorize or decline the transaction.
Address verification is a crucial part of a comprehensive fraud prevention strategy. It helps businesses reduce the incidence of credit card fraud. Increasing numbers of merchants require customers to provide their address to prevent credit card fraud.
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