When purchasing online, you may be wondering how to make sure that the address on the order is correct. Address verification services check addresses with the official USPS database and other trusted sources, ensuring that the details are correct. This ensures that your information is authentic, and can save you a lot of time.
These address verification tools are especially helpful when it comes to reducing keystrokes during the checkout process. They standardize addresses with a simple process called parsing, which can be completed within a few seconds. This feature allows you to create targeted mailing campaigns and increase your chances of lead conversion. This feature is free and available with all plans, so you don't need to worry about paying for more than you need to.
Address verification services are important in order to prevent fraud. These services work by comparing the billing address on the credit or debit card to the address on the account. If they match, the transaction will go through. However, if the billing address is incorrect or outdated, the transaction will be declined. Address verification services will help merchants reduce fraud and ensure that the information on the card is correct.
Some companies even provide a manual verification service for foreign credit card accounts. This prevents fraudulent transactions from occurring from other countries. The customer bank calls or faxes the merchant's bank. Then, the credit card processor sends the merchant a response code, known as an AVS response code, which indicates the degree of address matching. This code is helpful for merchants, since they can use the AVS response code to confirm the status of their transactions.
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